Keep track of
- current customers
- new networking contacts
- referrals
- vendors or other independent professionals
In addition to keeping track of important contact information such as name, address and phone number, you can also use your contact management system to create and track marketing campagins and the results.
When you set up your database you need to ask yourself these important questions:
- What do you want to use your database for?
- What data do you want to keep track of?
- Who will be collecting the data?
- How many contacts are there to collect--50 records or 500 records?
- Who will be doing the updates?
- What reports do you want your database to generate?
Many small business owners say, "I'm so busy going after business, I don't have time to enter all my conatacts". If you don't have the time to collect and manage your contacts, then you need to pay someone to manage the contacts for you. Your contacts are your most valuable asset.
Develop the perfect referral generation system - includes contact management - Send Cards Get Business.

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