My background is nearly 20 years as a promotional product distributor. I totally "get" that business. It's very natural for me to go back to promotional product distributors as a business coach. Many promotional products distributors are individual operators rather than part of a large organization. I teach distributors to delegate to a virtual support team everything that is not sales related.
Why Niche
When you specialize on a smaller focus in the market place you can learn to understand the needs of that niche and tailor the delivery of the product or service to attract prospects and referrals with those needs and interests.
Birds of a Feather
I have found that working with a niche is very profitable when building a business by referral. We all hang out with people that have like interests. Young parents have a tendency to hang out with other young parents and would be a great source of referrals to other young parents.
If you've been in business for a while look at your current customer base and find the similarities of your best clients. Direct your referral marketing efforts - relationship building efforts towards them based on the similarities. When asking for referrals from your best clients, tell them what you're looking for in a referral - e.g. "I'm looking for other young parents to help them with..."
Would Your Life Be Better
If Someone Was Promoting You
EVERY Day?
VirtualBuzzAssistant.com
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1 comment:
Thank you Melody, for stopping by and for your kind comment. I have not heard of "squido" before. It is jusst fine to post my link. Thank you and may God bless you. I will stop by your blog whenever time permits me. I have almost stopped blogging all together, but now and then, I post. Sincerely, Kathi
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